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BENEFITS OF ATTENDING THIS CRITICAL CONFERENCE:

This conference is a must-attend event for all those who are committed to using strategic internal communications to engage their employees, drive performance and add value. You'll benefit from:

  • 21 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools that are already proven to work
  • Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
  • Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
  • Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
  • An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
  • A comprehensive overview of internal communications innovations from leading practitioners like the FBI, U.S. Navy Bureau of Medicine and Surgery, FAA and many more
  • Acquiring new knowledge to help transform your communications and impact your organization's bottom line
  • Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal communications initiatives that will ground you in advancing your own strategy
  • The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
  • A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
  • A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
  • Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Why Our Conferences Are Different

Through numerous networking opportunities with your colleagues,
you'll leave with many new industry contacts, peer advice
and help with your job and career!

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A Letter From The Conference Chairperson...
IBM

Dear Federal, State and Local Government
Communications Professionals,

Communicating across the public sector workforce has never been more of a challenge than now. We find ourselves trying to meet stakeholders’ ever-growing needs for transparency and inclusion, but we are constrained by uncertain budgets and rooted organizational cultures.  We hear that social media presents a great opportunity to enhance dialogue, yet studies show that the public sector is well behind in making use of these tools.

Join us in Washington, DC from May 1-4, 2012, as the Advanced Learning Institute hosts its 10th conference on “Strategic Internal Communications in Government” How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value,” a conversation that returns us to first principles.  Learn how to use your internal communications function to:

  • Monitor - keep abreast of conversations that affect your organization’s mission
  • Influence - transmit information or provide the conditions for lateral workforce communications
  • Enable - provide a platform for people to self-organize, set their own goals, develop their own tools, and accomplish their part of the overall mission

This training opportunity is ideal for public sector communication managers. Past participants have found a great deal of value in the in person dialogue with peers—discussing implementation realities and solutions in breakout sessions and continuing the conversations and relationships beyond the conference.
 
You will hear transformational case studies from leading agency representatives, including how the:

  • Transportation Security Administration involved the right partners to engage their employees and drive results
  • Federal Bureau of Investigation learned to measure the effectiveness of their internal communications on a shoe string budget
  • U.S. Navy Bureau of Medicine and Surgery were able to leverage social media to communicate with their workforce on a limited budget
Make your plans now to join us in Washington, DC this coming May 1-4.  

I look forward to advancing this important work with you, in these most challenging times.

Sincerely,

Jeff Brooke, ABC, Principal, Organizational Change & Communications
MITRE
Former Director Employee Communications Office at U.S. Government Printing Office
Conference Chairperson


P.S. Make your investment pay off even more by bringing your communications team! Send 4 people for the price of 3! Call (773) 695-9400 or click here to register today.

Add to the dialogue! Using #icgov, tweet your questions and comments to Angie, the conference producer, prior to the conference @Angie_ALI

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