Dear Federal, State and Local Government
Communications Professionals,
Communicating across the public sector workforce has never been more of a challenge than now. We find ourselves trying to meet stakeholders’ ever-growing needs for transparency and inclusion, but we are constrained by uncertain budgets and rooted organizational cultures. We hear that social media presents a great opportunity to enhance dialogue, yet studies show that the public sector is well behind in making use of these tools.
Join us in Washington, DC from May 1-4, 2012, as the Advanced Learning Institute hosts its 10th conference on “Strategic Internal Communications in Government” How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value,” a conversation that returns us to first principles. Learn how to use your internal communications function to:
- Monitor - keep abreast of conversations that affect your organization’s mission
- Influence - transmit information or provide the conditions for lateral workforce communications
- Enable - provide a platform for people to self-organize, set their own goals, develop their own tools, and accomplish their part of the overall mission
This training opportunity is ideal for public sector communication managers. Past participants have found a great deal of value in the in person dialogue with peers—discussing implementation realities and solutions in breakout sessions and continuing the conversations and relationships beyond the conference.
You will hear transformational case studies from leading agency representatives, including how the:
- Transportation Security Administration involved the right partners to engage their employees and drive results
- Federal Bureau of Investigation learned to measure the effectiveness of their internal communications on a shoe string budget
- U.S. Navy Bureau of Medicine and Surgery were able to leverage social media to communicate with their workforce on a limited budget
Make your plans now to join us in Washington, DC this coming May 1-4.
I look forward to advancing this important work with you, in these most challenging times.
Sincerely,
Jeff Brooke, ABC, Principal, Organizational Change & Communications
MITRE Former Director Employee Communications Office at U.S. Government Printing Office Conference Chairperson
P.S. Make your investment pay off even more by bringing your communications team! Send 4 people for the price of 3! Call (773) 695-9400 or click here to register today.
Add to the dialogue! Using #icgov, tweet your questions and comments to Angie, the conference producer, prior to the conference @Angie_ALI |