This conference is a must-attend event for all those who are committed to using strategic internal communications to engage their employees, drive performance and add value. You'll benefit from:

1. 23 innovative speakers at your disposal to share their strategies and experiences in using social media and traditional communication tools that are already proven to work
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
5. An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
6. A comprehensive overview of internal communications innovations from leading practitioners like Mars Chocolate North America, Southwest Airlines, Washington State Office of the Attorney General, and many more
7. Acquiring new knowledge to help transform your communications and impact your organization's bottom line
8. Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal communications initiatives that will ground you in advancing your own strategy
9. The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
10. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
11. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development

Dear Communication Colleagues,

Now more than ever, organizations are being challenged to stay competitive by an overwhelming array of forces. For communications professionals, we have an unparalleled opportunity to rise up to this challenge providing sophisticated, strategic advice, counsel and support that informs and improves decision-making and policy formulation.
 
To accomplish this, it’s essential that we recalibrate our mindset, approach and deliver real value each and every day. No one cares about the outputs – it’s all about the outcomes – growth, innovation, retention, and quality.

This is the focus of the Strategic Internal Communications Conference, March 14-17, 2011, in Chicago.  As the business landscape continues to shift and new employee and customer expectations take shape, our approach to communication—and to measuring its impact—must evolve if we are to remain vital business partners within our organizations. There’s no better time than now to learn from leading thinkers and fellow colleagues about how to revitalize your work.

This conference will feature a mix of thought leaders and seasoned practitioners who will share their innovations and lessons learned, with an emphasis on harnessing the power of social media to drive employee communication and engagement. We will learn about cutting-edge models and methodologies and hear about some of the best case studies within our discipline. We’ll have the opportunity to experience creative work and ask questions of our speakers as well as one another. And yes, we will have fun throughout the entire event.
 
By attending this conference, you will hear proven strategies, firsthand, from leading organizations, on how to revitalize your internal communications, including how:

• Tasty Catering - an award-winning "Best Place to Work in Illinois" winner effectively engages employees to drive the bottom line
• American Red Cross mobilized their people in a 2.0 world and managed their workforce’s social media conversation
• U.S. Army Corps of Engineers, Charleston District honed in on the best ways to effectively communicate the internal missions of their organization to their employees

Don't be left behind—Register today online or call the conference hotline at 888-362-7400 to attend A.L.I.’s conference on "STRATEGIC INTERNAL COMMUNICATIONS: How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value,” this March in Chicago. It will be a perfect opportunity to refresh and retool as you seek new ways to deliver proven value for your organization in 2011 and beyond.

I look forward to seeing you at this information-packed, must-attend event for internal communicators!

Sincerely,

Gary Grates, President and Global Managing Director
EDELMAN CHANGE AND EMPLOYEE ENGAGEMENT
Conference Chairperson

P.S. Make your investment pay off even more by bringing your communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more details.