Training: Employee Brand Engagement Conference

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Join Your Colleagues In Chicago - - A Communications
Conference You Can't Afford To Miss, Packed With Strategies
And Tools You Can Apply Immediately!

Rave Review from a Past A.L.I. Communications
Conference Attendee:
"Very helpful tips, lots of information I can take back to the office."
B. Richelt, Marketing Communications Coordinator
GEORGIA-PACIFIC, LLC

WHAT YOU WILL LEARN:		Speaking Organizations:
Employee Brand Engagement has a direct impact on your organization’s bottom line and causes you to thrive during change. Attend this conference to learn actionable tools and breakthrough strategies to help you leverage the power of social media and traditional communications to build and maintain stronger employee brand engagement, inspire employees and create workforce behaviors that deliver a consistent and positive message, including:		Hear practical advice, firsthand, on using social media and traditional communications to increase employee brand engagement, inspire employees and create workforce behaviors that deliver a consistent and positive message from practitioners at these leading organizations, including:
Tracking results and impact with theory, messaging, tactical planning, program management and measurement processes Involving as entire organization in the development of an authentic, inspiring and compelling story Using social media to further employee brand engagement and your internal brand Aligning corporate, product and internal brands Realizing the value of collaboration within your company and drive profitability Driving success with the right corporate culture Using internal branding as a core strategy to deliver value to clients and consumers Building a powerful and engaging global workforce through the assimilation of your employees & leaders Delivering a consistent, accurate and positive brand experience Inspiring and enabling a rapidly growing workforce to promote the brand promise Encouraging employees to “live the brand” and removing traditions and obstacles that are hindering delivery of the brand promise Measuring the effectiveness of your internal branding strategy and maximizing the RIO on your internal branding initiatives Engaging senior leadership to ensure they are modeling focused brand messages and leading the charge Collaborate Using the Conference Wiki: All attendees will be invited to expand their network and continue the conversation in the conference wiki --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.		Whirlpool ConAgra Foods Molex Incorporated Grainger IBM Tasty Catering George Brown College Royal Mail Inward Strategic Consulting AboutFace Media Bob Zeni & Associates Jim Shaffer Group Rightpoint The Storybranding Group HOME Assurance Exelon Corporation Winship Cancer Institute of Emory University Supporting Organizations:
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this employee brand engagement evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other employee brand engagement professionals engaged in the "journey." Join your colleagues now to learn how to use a variety of social media and traditional tools to increase employee brand engagement, inspire employees and create workforce behaviors that deliver a consistent and positive message.
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs: Monday, December 3, 2012: Pre-Conference Morning Workshop A: 8:30 a.m. – 11:30 a.m.: A Step-By-Step Framework For Implementing New Internal Branding Processes For Improved Employee Engagement Pre-Conference Afternoon Workshop B: 12:30 p.m. - 3:30 p.m.: How To Build A Compelling Internal Branding Strategy, Develop More Effective Messaging And Motivate Your People To Deliver On Your Organization’s Brand Promise Thursday, December 6, 2012: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Developing Engaging Content For Your Employees: How To Overcome Common Obstacles, Learn Practical Solutions, And Build Better Brand Ambassadors Post-Conference Afternoon Workshop D: 12:30 p.m. - 3:30 p.m.: Enterprise 2.0: Integrating The Latest Social Media Tools And Technologies Into Your Internal Communications To Foster Better Employee Collaboration And Brand Engagement
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