• 20 innovative speakers at your disposal to share their strategies and experiences in internal branding
• 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• The choice to customize your learning by participating in the unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - click here for more information
• An abundance of networking opportunities - be sure to bring plenty of business cards, you will make many new contacts
• A comprehensive overview of internal branding innovations from leading practitioners like Pitney Bowes, Inc., Carlson Hotels Worldwide, Dean Foods Company, Lockheed Martin Missiles & Fire Control, Kaiser Permanente, and many more
• Acquiring new knowledge to transform your staff into walking brand ambassadors and impact your organization's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading internal branding initiatives that will ground you in advancing your own branding strategy
• The opportunity to learn how to foster employee behavior that represents your organization's values and mission in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion, which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing or HR Executive:

There was a time when an organization's brand was considered strictly a marketing and advertising tool. Today, an organization's brand is one of its single most powerful sources of competitive differentiation.

Companies with strong and well-respected brands deliver far more than products and services. They deliver an experience that is targeted, differentiated, and predictable. This experience comes to define the way all of its stakeholders think about the company. It drives their expectations and, ultimately, their loyalty.

Building a strong brand is only partly about marketing, research, and advertising. Those activities combined create the external face of the company. But if the organization isn't aligned and focused on the inside to deliver on the brand promise, it will only raise, and then fail to deliver on, stakeholders' expectations.

What does this mean for you?

Orienting any organization to accurately and predictably deliver on its brand promise requires an extraordinary amount of internal alignment and coordination. It means that every function, team, geography, and ideally, employee must be "on the same page," or put differently, rowing in the same direction. Your challenge is to identify and chart a course for how your organization's brand can be brought to life in all its dimensions. If you accept this challenge, you have a unique opportunity to become a strategic partner and an indispensable member of your organization's brand delivery team.

How will this conference help you and your organization?

• Nationwide uses brand voice to improve the consistency of internal communications to its 35,000 employees
• Pitney Bowes, Inc. repositioned themselves through a comprehensive, multi-faceted internal branding program
• City of Olympia, Washington motivated their Public Works Department employees to fully exemplify their organization's unique brand promise

Attend "Internal Branding: Communicating To Your Employees To Build Your Brand, Change Their Behavior And Impact Your Organization's Bottom Line" August 7-8, 2007, and don't be left behind. Register today by calling our conference hotline at 888-362-7400, or register here online to hear from communicators, marketers and human resources professionals practicing successful internal branding strategies. It's time to realize the competitive differentiation that well-executed brand alignment can deliver.

I look forward to seeing you at this information-packed event in August.