Written by: Maddie Renneke, Tunheim They are more tech savvy than millennials. They are more liberal than you were at their age. They don’t know high school without Instagram and have never been on MySpace. They crave authenticity and can see right through you when you fake it. We think of them as teens, but
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Written by: Charong Chow, SocialChorus When you present your internal communications findings to the executive team, are you crafting compelling stories that incorporate data? Storytelling and data make a great match. Without storytelling, your data are just raw numbers and some survey results. Storytelling adds context to data when you present to your organization; it
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Written by: PoliteMail Software Communicating with employees is an increasingly vital role for top executives in organizations of all sizes. The problem is not all senior leaders recognize this. While executives often take an active role in external communications with the media and business communities, they tend to delegate internal communications or underestimate the value
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Written by: Gregg Apirian, SocialChorus For most companies, the customer comes first. Employees work hard every day to improve the customer experience — from brand perception to advancing products and services to delivering timely and valuable customer service. These hard-working employees are the brains and glue that hold the customer experience together and, in many
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$600 OFF regular registration rates for select 2019 conferences. Use promo code “2019BestRate” by 12/31/2018. Advanced Learning Institute conferences provide you with open, interactive discussions on key issues, emerging trends and best practices by bringing together professionals from leading organizations providing you with real examples and strategies to concur your biggest challenges. Upcoming 2019 conferences
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Written by: PoliteMail Software Often articles and how-to guides about internal communications will offer a piece of advice like “identify the KPIs that work best for your organization,” but don’t specify exactly what those KPIs or metrics should be. There’s a good reason for that: Different types of organizations have different goals, and thus most
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Written by: Jason Anthoine, Audacity Stories are Powerful They can captivate audiences, inspire empathy and understanding, forge new connections, and compel others to take action. Stories also have the power to change the hearts and minds of your employees, customers, stakeholders, and leaders, making them incredibly effective tools for transformation and growth. As leaders and
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Written by: Gabriel Sanchez, First 5 LA “I know Kung-Fu!” That is one of my all-time favorite movie lines. And just as Neo in “The Matrix” mixed and matched martial arts moves as he sparred with Morpheus after uttering that line, professional communicators must also be agile in blending different public relations and marketing approaches
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Written by: Roy Browning, JMC Brands “You know what you should do…” Have you ever heard that phrase from someone? I bet if you’re anything like me, you either listened to or rebuked those words depending on who it came from. That super successful friend that you’ve always wanted to be like said those words
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Written by Taylor Shawver, Integral Communications Group We’ve been doing some very exciting work with Rachel Casanova and Dana Asher for companies moving offices, so we thought why not share our top tips for orgs making a big move. First and foremost, there’s a difference between change communication and change management. It’s important to manage
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