By MedTouch. Content Marketing Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve
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By Matt Brannon, Gravity Digital. Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in the 1990’s when Seth Godin began
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Written by Michelle O’Gara. There’s no question that social media are a game-changer – and so is Workplace by Facebook. Facebook currently connects more than 1.94 billion monthly active users on its public-facing network site. One could wager that many of those users work for the same health care organization as you. Health care thought
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Written by Lindsay Ridgley I recently had the opportunity to attend the Advanced Learning Institute’s Strategic Internal Communications Conference in Boston, MA. The takeaways were as hot as the 40 degree weather (what’s that in Fahrenheit?) so here are my top three: 1. Flash focus groups are so fetch We’ve held focus groups before, typically
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Written by Ephraim Julius Freed, Internal Communications Manager & Intranet Manager, Employee Experience leader. In a nutshell: Employee experience design (EXD) describes a holistic, audience-centric approach to delivering HR, internal communications, the digital workplace and physical office spaces. EXD combines user experience design and research, cross-functional collaboration and solutions, employer brand and values, and product
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By Hannah Beasley, Non-Desk Matters. A few years ago, I visited a manufacturing plant that was just over a year old. In a historically difficult industry, the leadership at this plant wanted to implement new and innovative strategies for increasing productivity and improving the culture. Older facilities producing similar outputs had struggled for decades with
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Written by By Ted Sapountzis, VP Marketing, Simpplr Millennials are now the largest generation in the workforce, bringing with them an affinity for technology and very specific expectations for work/life balance. While some innovative companies have offered flexibility when, where, and how employees do their work for several years now, millennial-friendly workplaces weren’t mainstream until
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Written By Ted Sapountzis, VP Marketing, Simpplr More and more companies are making the transformation from a standard office to an efficient digital workplace led by the latest technology. While initially, mostly larger companies saw the demand to create a digital workspace, the advancement and cost-effectiveness of digital technology have paved the way for even
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Written by By Ted Sapountzis, VP Marketing, Simpplr So you’ve spent a few weeks designing the intranet and working with site owners and groups to populate content. You’ve been creating launch materials. You’ve engaged your advocate network. Your business champion is briefed on what to say. A day has been set for the big launch.
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By Stephen Waddington, Partner and Chief Engagement Officer, Ketchum. Technology has the potential to deliver huge communication and productivity benefits within an organisation but it won’t change how we work. That takes people. The intersection of internal communication and social media within an organisation is a good place to study human behaviour. The return on
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