The importance of employee engagement continues to grow. However, with only 30% of U.S. workers actively engaged at work, there is a problem staring us right in the face.
How do we cultivate employee engagement?
When it comes to keeping employees engaged, organizations sometimes resort to higher pay and more perks. But those are tactics that do not necessarily motivate engagement, unless they are part of a bigger plan.
Ultimately, an integrated employee engagement strategy is needed. Here’s why…
- Productivity & collaboration: Employees need to feel connected to the organization and to each other. This sense of connection also helps them see value in their work. When the workforce is actively engaged, they are more likely to collaborate and, ultimately, increase productivity.
- Retention of top talent: Studies have found that highly engaged employees are up to 87% less likely to leave their companies than their disengaged colleagues. Simply put: retain employees by engaging them!
- Attract customers: When employees are engaged, they are more likely to find value in their work and align with your organization’s mission…which is good news for your customers. A more motivated and productive workforce will provide a better customer experience. And a good customer experience attracts new and repeat customers.
- Business results: A study of 64 organizations showed that companies operating with a highly engaged workforce achieve twice the annual net income.
While 90% of business leaders think employee engagement has an impact on business success, only about 25% of them have a strategy in place according to Accor Services.
Does your organization have an employee engagement strategy? Tell us about it in the comments section below.