Network With Us!

• Using mobile, SEO, bloggers & online communities (Twitter, Facebook, Flickr, Instragram, Tumblr, Pinterest) as marketing tools to boost visibility and sales
• Prioritizing your marketing dollars and your time -- generate better content through video and photos
• Maximizing a limited, or non-existent, budget through advertising via social media
• Using gamification to better engage your audiences and make your marketing more effective
• Going viral, tips and techniques to find your audience and get them to share your messages
• Preparing to effectively tackle negative comments in order to create a positive spin
• Building loyalty, website traffic, press coverage
• Increasing digital & traditional media coverage with the use of mobile and social media tools in order to enhance client engagement, consumer satisfaction, and sales
• Understanding which SEO techniques are working best for travel and destination
• Creating a cost-effective social media strategic plan, step-by-step
• Deciding which social media networks are most valuable for you
• Keeping your programs up to speed in communicating and interacting with your travel customers
• Learning tips and techniques to responding correctly when online chatter turns negative
• Investing time and resources in the best digital, social, and mobile tools for optimal ROI
• Developing a content strategy that will improve SEO results, plus engage the right people and lead to more bookings
• Mapping your social graph, so you can find the right community members and influencers to amplify your messages
• Successfully integrating mobile, tablet and desktop communications to create a seamless cross-platform user experience
• Optimizing your strategy - avoid looking at your marketing in silos and discover how your marketing channels really all interlink
• Setting up Google Analytics to effectively gain valuable consumer insights
• Integrating the newest digital/social tools with your current marketing techniques in order to advance your promotion and publicity ROI

Access to the digital group workspace
All attendees will be invited to expand their network and continue the conversation in a digital group workspace --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool as well as obtain electronic copies of presentation materials.

Presented by:

Ritz Carlton

Travelocity

Visit Buffalo Niagara

Hotels.com

Urban Adventures

Pipeline Social Media

Sapient Nitro

Real Racine

Library Hotel Collection

AboutFace Media

ZumFun

ClubCorp

Flagstaff Convention And Visitors Bureau

DoubleTree By Hilton & Miami Airport Convention Center

Miami Science Museum

Royal Caribbean Cruises Ltd.

SUPPORTING ORGANIZATIONS:

Make Your Time Out Of The
Office Worthwhile:

• 16+ speakers and case studies sharing breakthrough strategies to enhance your social, digital, & mobile marketing communications
• Face-to-Face networking with industry leaders – topic focused lunch
  outings, networking reception, and absolutely no sales pitches
• Group Roundtable Discussions that allow you to raise questions and provide insight on your own digital, social, and mobile marketing & communication strategies
• Optional workshops that will allow you to take your training experience to the next level
• Gain continuing education hours