This training is a must-attend event for all those who are serious about using social media to engage citizens by using the latest Web 2.0 technologies and social networks to drive communication results. You will benefit from:

1. 18 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 20 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
3. Digest sessions allowing you to process and discuss the information presented and plan how you will integrate the tools and techniques into your own communication strategies upon your return to the office
4. The opportunity to customize your learning by participating in unique and interactive workshop sessions (Feb. 20 &/or Feb. 22) that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - click here for more details
5. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
6. A comprehensive overview of social media strategies and processes from leading practitioners like the City of Regina, Saskatchewan; British Columbia Ministry of the Environment; University of British Columbia, and many more
7. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
8. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this training
9. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
10. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
11. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
12. The opportunity to learn from leading government agencies and organizations how to engage your citizens using social media
13. Access to the training wiki – you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Government Communicator:

The online world is abuzz with stories of social media success and innovation in both the private and public sectors. But with increased activity, and increased exposure, the risk and consequences of communication failure also increases; perhaps especially so in Government communications, where a mistake or an oversight can be magnified through the lens of more traditional media.

On the one hand, there is great potential for communication success through social media; but on the other hand, there are some dangerous pitfalls that need to be avoided. The best action you can take to be prepared for both scenarios is to learn directly from your Government peers and build on their experiences.

Why You Should Attend This Training:

This training will feature speakers who have tested and proven the power of social media in public sector settings. They will talk about what worked, what didn’t and how to avoid making the mistakes that can lead to failure, including how the:

• Delta Police Department is delivering key information to a range of stakeholders using multiple social media tools in a highly secure environment
• British Columbia Ministry of Environment is using social media to engage, inform and provide transparency to citizens
• Region of Waterloo, Ontario shows how to create and implement a social media policy that won’t restrict your employees

Register online today or by calling the training hotline at 888-362-7400 to attend A.L.I.'s "SOCIAL MEDIA FOR GOVERNMENT COMMUNICATIONS: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," February 20-22, 2013 in Vancouver, to hear from leading communicators that are currently utilizing social media tools, to improve the way their organizations operate.

I’m honoured to chair this updated Social Media for Government Communications training and I hope you’ll join me for the opportunity to meet and learn from your peers.

Graeme Menzies, Director, Communications
UNIVERSITY OF BRITISH COLUMBIA
Training Chairperson

Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (773) 695-9400 or click here for details.

Add to the dialogue! Using #smgov, tweet your questions and
comments to Dallas, Training Producer, prior to the training @ALI_Dallas