Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to better understanding how social media and new technologies can fit into your organization’s intranet.  These workshops are designed to enhance your understanding of the informative, case study presentations throughout the entire conference.

*** Choose A or B or BOTH for Maximum Value and Learning ***

How To Measure The Role Electronic Communications Play In Your Overall Employee Communication Programs And Evaluate Intranet Usability

The good thing about measuring electronic communications is that, to some extent, they measure themselves—visitors, page views and click-throughs. Unfortunately those sometimes-confusing metrics are often misinterpreted. This workshop will help you navigate your way through the metrics in usage reports and help you put them in context. It will also show examples of how to evaluate intranet usability. This workshop will show you not only ways to measure how your employees are using electronic channels (measuring activity), but also how to calculate their role in the success of the overall campaigns they are a part of (measuring outcomes, including ROI).

By the end of this workshop, you will have a working knowledge of how to:

• Interpret online usage statistics to find the underlying stories
• Apply usability testing techniques to fine-tune your intranet content and navigation
• Use focus groups and surveys to evaluate how electronic channels fit in with traditional channels in delivering business results
• Calculate the ROI of a re-launched intranet

WORKSHOP LEADER: Jeff Willinger is the Director of Social Computing, Collaboration and Intranets at Rightpoint and was recently named the top SharePoint person to watch in 2012 and one the most influential social media people in the city of Chicago. He specializes in advising clients on social computing strategies, social intranets and portals, mobile reach vs. reach and increasing employee engagement.

Testimonials From Past Rightpoint Sessions:

"Entertaining and relevant material."

"I wish he had more time!"

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own

How To Develop Engaging Content For Your Intranet:
Practical Solutions And Overcoming Common Obstacles

You have access to a great internal distribution tool: your Intranet and SharePoint.  How do you go about creating compelling content that engages employees while dealing with the issues inherent in an internally controlled distribution channel?

In this workshop, you will be guided through critical concepts that serve as the foundation for developing a content strategy. You’ll learn practical approaches and tips to creating content that engages with your audiences, allowing you to not only share your message, but more importantly, to create a personal connection that opens the door to ongoing interaction.

Through case study examples, you’ll experience common obstacles faced when utilizing an intranet for video content distribution and learn first-hand how these obstacles not only can be overcome, but in some cases, recast as opportunities.

In this compelling, hands-on workshop, you will be shown how to:

• Understand key items and utilize best practices when creating a content strategy
• Develop compelling content that will engage your audience
• Deal with the challenges and benefits presented by inward vs. outward facing distribution
• Address expectations regarding engaging with and sharing video content and “viral views”
• Develop cost effective video content for multiple distribution channels
• Create a phased strategy for developing content, measuring success and achieving acceptance
• How to apply these approaches to your specific content needs

WORKSHOP LEADER: Denise McKee is COO at AboutFace Media Inc. AboutFace creates short-form, story-driven documentaries for online and social media marketing projects. Their directors are award-winning independent filmmakers whose work has been screened at Sundance, South by Southwest and the Tribeca Film Festival among others. Clients include Sears, Kmart, Wilson, CNH, 3M, Trek, Staples, Florida Tourism, Robert W. Baird, Quad Graphics and Can-Am.

Rave Reviews From Past AboutFace Media, Inc.Workshops:

"I love the group interaction—it forces conversation that makes me think outside the box. I’m taking back some great commentary and “arguments” to our senior leaders."

"This was so good. Great information, great collaborating, and I have tools to take home."

"Denise was great!! :) Absolutely useful! I know what my homework is now. Thanks!"

INTERACTIVE WORKSHOPS
These workshops are designed to take your conference experience to the next level. Post-conference workshops allow you to take the information you gained from the general sessions, and identify and focus on your individual needs and applications. Make the most out of this conference by attending these highly interactive, hands-on sessions. Space is limited to ensure interactivity!

How To Transform And Migrate Your Intranet Content To Meet The Needs Of Your Updated Intranet And Its Users

Moving over ugly, unusable content to your shiny new intranet won’t ensure use and adoption. If you want your new intranet to meet user needs into the future, you’ve got to tackle bad content today. Transform it into content that works great on the web and integrates with your platform.

This workshop will provide you with practical approaches for:

• Identifying what gets moved, what to do with it and how to prioritize it
• Rethinking what content you provide and how you deliver it
• Managing a large intranet content transformation effort
• Integrating usability testing and records management
• Tackling taxonomy and tagging in your implementation
• Rewriting and editing to make the content work well on the web

WORKSHOP LEADER: Stacy L. Wilson, ABC is President and Senior Consultant of Eloquor Consulting, Inc. Stacy has more than 22 years of communication experience. In 2001 she launched Eloquor Consulting to help organizations communicate more effectively with employees to improve the bottom line. Some of her clients have including Ocean Spray Cranberries, Pitney Bowes, Xcel Energy, Denver Public Schools, AT&T Broadband, and more.

Testimonials From Past Eloquour Consulting, Inc. Workshops:

"Best workshop of the conference! Can be applied immediately."

"Awesome! If I had come here just for this alone I would be very satisfied.
Stacy is a rockstar!"

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own

SharePoint 101 And Beyond: Discovering And Developing A SharePoint Plan For Your Intranet

This highly-informative and hands-on workshop will walk you through the basic need-to-know techniques needed to take your current intranet and transformit into a social intranet via SharePoint. The second half of this workshop will dive deeper into your specific needs and concerns in understanding SharePoint and how you too can benefit from its use, including:

• Overview of the key features and workloads of SharePoint 2010
• What’s new in SharePoint 2013 for:
  - Enterprise Content Management
  - Web Content Management
  - Search

WORKSHOP LEADER: Ted Perrotte is the National Practice Manager, SharePoint of Aspect Communications. Aspect is a global provider of customer contact, workforce optimization and Microsoft platform solutions. Tim has presented at several SharePoint conferences on “business process automation” and workflow.

Testimonial From Past Aspect Communications Workshops:

"Great to have an expert to address all of our questions. I fully enjoyed this workshop!"