Dear Communication Colleagues,
Social media – it seems like you can’t escape these two words! Everywhere you turn there’s another conference or article focusing on another new media channel we should know about. But where to start? And if we have started, how to ensure we using social media effectively? With diverse audiences ranging from Boomers and “Gen X” through to “Gen C” – the constantly connected generation! – how can we balance long-established print and face-to-face options with the plethora of social media channels?
Like other sound business decisions, it comes down to making strategic choices about which communication tools will help you achieve your objectives.
Of course, that’s easy to say and often quite difficult to do. We’re beset with pressures to do more with less, become experts on the latest trends, and get our information out everywhere: on time, on budget and on message. So it’s a good thing communicators are generally a social bunch - we can seek out similar professionals and industry colleagues to learn from their experience - getting insight on the strategies that were really effective and/or avoiding the pitfalls they’ve uncovered the hard way!
At A.L.I.’s 11th "Strategic Internal Communications"
Conference n Toronto, we'll tackle the challenges of creating effective communication strategies today when sound bites rule and everyone can be a content creator. We’ll explore how to engage employees with corporate programs and objectives and leverage the opportunities for real-time dialogue, champions and critics that social media creates.
Among the many things you’ll examine at the conference:
- Today’s communication really is two-way – and that means everyone’s opinion can find a forum. Does this change how and what we communicate – and can we control messages?
- Audience segmentation and social media – targeting messages effectively for a multi-channel audience.
- More communication options and more reach than ever before – but this also means more competition for “brain space”; how to ensure we make our information stand out for its intended audience.
- Storytelling in e-space – how stories connect your audiences to an idea or a vision, and enable people to retell them, regardless of channel.
Attend "Strategic Internal Communications: How To Use Social Media & Traditional Communications To Engage Employees, Drive Performance & Add Value" March 19-22, 2013, and learn valuable insights from the first-hand experience of your peers and their partners.
Register today by calling our conference hotline at 773-695-9400, or register online, to hear from fellow professionals practicing successful communication strategies. There has never been a time when we’ve had so many ways to communicate with each other – the challenge is making sure we make the best use of the options available to us.
We look forward to seeing you in Toronto! Together, we'll explore the “undiscovered country” of social media - and take away valuable lessons on how we can make it our own and use it deliver inspiring communication programs and encourage engagement and dialogue with our internal stakeholders. That’s a win/win outcome for communication practitioners and the businesses objectives we support and drive.
Sincerely,
Jacqueline Taggart, Vice President
AON HEWITT
P.S. Make your investment pay off even more by bringing your communications team! Register 3 people and get the 4th for FREE! Click here for details or call (773) 695-9400 for more details.
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