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PRE-CONFERENCE WORKSHOPS:
Tuesday, October 1, 2013

Fine tune your employee communications plans by attending your choice of these optional, hands-on, interactive workshops – designed to help you focus on special topics of interest. 

*** Choose A or B or BOTH! ***

8:30 a.m. to 11:30 a.m.
PRE-CONFERENCE WORKSHOP A

How to Position Your Employee Communications Function As A Critical Leadership Role Within Your Organization - To Add Value and Drive Key Metrics

Only about 60% of an organization's potential is realized. During this interactive workshop, you’ll learn about a revolutionary, new approach to internal communications that will dramatically increase your organization's performance. Developed, researched and implemented over a number of years, this new methodology puts internal communications into a dynamic and critical leadership role.

In this hand-on session, you will learn strategies and processes to re-invent your own internal communications processes, including:

  • New insights about how organizations really work
  • How to create world-class performance using the latest internal communication methods
  • How to improve important metrics such as customer turnover, gross margin, ROI etc.
  • How to make Internal Communications a critical function in your organization and get a seat at the table

Don't miss this innovative and fast moving workshop that showcases a new approach to Employee Communications in the organization.

speakerBruce Moorhouse
Owner
Moorhouse Consulting
And former Manager, Corporate Communications, 3M and Adjunct Professor of Communication at University of Minnesota

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12:00 p.m. to 1:00 p.m.
Lunch


1:00 p.m. to 4:00 p.m.
PRE-CONFERENCE WORKSHOP B

How To Execute Your Business Strategy with Engaged Employees and Aligned Leaders

The commitment of employees and leaders at all levels of your organization can make the difference in successfully executing your business or brand strategy. You want to ensure that leaders are prepared to commit to and model the strategy and employees understand the strategy so they know how they can contribute to the organization’s success on their jobs each day.  Ultimately, you want to win the head, hearts and hands of everyone in your organization so you are all working toward the common goal of marketplace success.

Through best practices, stories from other organizations, and an interactive case study, in this workshop you will learn to:

  • Align your leaders in ways that ensure they understand the importance of engaging employees and are well-prepared to execute their role in the process
  • Simplify your message and make it understandable, meaningful and memorable
  • Articulate clear, actionable behaviors that can drive action planning at the team and individual level
  • Identify and meet the needs of various stakeholder groups (different work environments, generations, cultures, etc.)
  • Use highly creative ways to energize employees, build pride and truly engage them in the strategy

speakerChris Gay
Principal
Bridge Consulting

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