How to measure return on investment (ROI) in Internal Communications? Is it time to ask a different question?
Written by: Tim Vaughan of Newsweaver First, that wonderful and inarguable fact that everybody involved in Internal Communications knows as well as they know their boss’s name (or should do, anyway): companies with highly effective IC strategies are likely to outperform their industry peers by a factor of 3.5. That, by any measurement, is a
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