Unsure about measuring value? Get over it! It’s where the money’s going to be. Just ask a Smashing Pumpkin
Picture Credit: @Bmorrisonphoto For far too many internal communication professionals the concept of measurement is a bit like physical activity for the deplorably lazy: they know they should do it, they know that it’s good for them, but they find it difficult so don’t do it nearly as often as they should. It’s time to
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