Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement
It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we
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