Internal Communication

Making Meaningful Connections, Instead of Small Talk

Written by Ann Melinger, BrilliantInk.net. A few weeks ago, several Brilliant Inkies, myself included, attended ALI’s 5th Annual Strategic Internal Communications Conference in Boston. It was an excellent gathering of professionals representing a wide range of industries, organizations, geographies and backgrounds. (My colleague Becky, shared one of her personal highlights from Crayola, and Kate shared

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“Rules of the Playground”: Culture Change at Crayola

Written by Becky Sennett, BrilliantInk.com. For over 115 years, Crayola has helped parents and educators raise ‘creatively alive’ kids. What Crayola stands for is refreshing — they celebrate children’s originality and self-expression, encourage wonder, adventure, and dreaming. Simply put – “inspire everything imaginable.” What’s also refreshing is that this authenticity carries over internally, and Crayola

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What We Learned From Strategic Internal Communications Boston

Written on Lumapps.com. Mid-July, a few of our LumApps Sales headed over to Boston to attend the 5th Annual Strategic Internal Communications conference, hosted by the Advanced Learning Institute. The event’s friendly scope was the perfect opportunity to retrieve direct feedback about what companies want in a digital workplace. The Ideal Venue For Experts Held

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data

Getting Managers to Actively Improve Employee Engagement: Is Your Approach Data-Informed?

Written by Justin Black, Glint. Let’s face it: Employee engagement programs often fail. In fact, they fail a disheartening amount of the time. The most common reason is because far too few people are doing what the whole initiative was designed for: using data to take effective action to help people be happier and more

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The Link Between Employee Experience and Customer Experience

Written by Mark Emmons, Dynamic Signal. David Armano is the Global Strategy Director at Edelman where he focuses on helping companies navigate digital transformation. And, yes, that means educating clients on new technology. But he said companies are underestimating an even larger cultural shift. “There has been an inversion in trust,” Armano explained. “Employees, consumers

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What You Should Be Measuring to Effectively Tell Your Story

Originally written on Polite Mail. Measurement isn’t worth anything if you’re doing it for it’s own sake. It must tie into your organization’s overarching goals. As Rachel Miller puts it in an article on All Things IC: Too often I see communications teams working in complete isolation from the rest of the business. When I ask how

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How to Make Purpose the Heart of Every Internal Communications Best Practice

The goal of investing in any communications and engagement technology is obviously to communicate better and increase engagement. But organizations should understand that any platform, no matter how advanced, will only be as meaningful as the content it contains. That’s why the one quality all successful best practices in Internal Comms have in common is

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Your Brand Storytelling Checklist: Everything You Need to Craft Your Brand’s Story

Written on BrandTrust.com. On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted from the following information: Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire school faculty will

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