Written by Hellen Deverell, Alive! Often the perception of internal communication is far from where we want it to be. But with large numbers of IC pros not a member of any professional body or investing in CPD, is it any wonder*? Developing our credibility needs to be a priority for IC pros, and here are our
Written by Becky Sennett, BrilliantInk.com. For over 115 years, Crayola has helped parents and educators raise ‘creatively alive’ kids. What Crayola stands for is refreshing — they celebrate children’s originality and self-expression, encourage wonder, adventure, and dreaming. Simply put – “inspire everything imaginable.” What’s also refreshing is that this authenticity carries over internally, and Crayola
Written by Kyla Sims, bananatag. State of the Sector and other reports that have come out this year have shown that communicators, in vast numbers, don’t have a plan. Why? Well, there are a few, completely understandable reasons why you are struggling to get your comms planned out in advance. And we totally get it.
Rejoice, Internal Communicators, for you are unique. As far as I can tell every other business function can show data that illustrates the impact of their work. Sales can point to revenue, manufacturing can point to production data, marketing can quantify leads generated as a result of their efforts, customer service can give data on