Why you have to consider the negative when making ad decisions How did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them “everywhere”? While the idea is shocking, the way it most likely came to happen isn’t unusual. We see it often –
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It’s hard to believe Advanced Learning Institute is celebrating 20 years of conferences! No matter where the next 20 years takes us, we know we’re committed to bringing you excellent conference experiences that help you recharge, be inspired & stay up-to-date in your career. Although the topics, trends and challenges have constantly evolved over the
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Written by Preston Thompson, Tribe No one likes change. It’s scary, it’s unknown. But market conditions and other business factors sometimes require large-scale, organizational change. You might be targeting an increase in sales, better trained staff, or even a complete culture shift. Regardless, there are four simple steps that can guide you down the path
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Written by David Grossman from the Grossman Group Chances are you’re working today on a change that affects your team. How you implement that change will impact whether you meet your overall goals. Here’s the mistake leaders can’t help but make: they wait to communicate. Until they have more information. Until they have “all the
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Here’s a thought experiment for you. Imagine your manager gives you a piece of paper and says, ‘I’d like you to write down an honest opinion you hold of me. It can be anything you like. I’m going to put it in a hat with all your colleagues’ feedback, and pick them out at random,
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Written by Allan Steinmetz of Inward Strategic Consulting Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way If you want to improve your company’s bottom-line results, appreciating your employees is critical. Take
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By Lise Michaud, Founder of IC Kollectif The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocacy, the
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Listening to the recent Newsweaver webinar on the Rise of the Corporate Newsroom organized by my colleague Emma Hanley was a fascinating experience, for someone who left a long career in journalism four months ago for a new role in the Internal Communications industry. Emma had organized James Curtis and Abigail Levene, directors of corporate
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The other day I read a blog post by my good friend and former colleague David Sable, CEO of Young and Rubicam, entitled “My 7 Predictions for 2017 From A Cloudy Crystal Ball”. As usual it was an interesting read and stimulated a great deal of thought. David was trying to avoid the traditional prognosis
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Written by: Jacqueline Strayer, New York University “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy. When lecturing to my graduate students about crisis I use this quote to launch discussion of the subject. Why? Because we often focus on
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