communication strategy

Measuring Your Digital Channels

Change the landscape of your Internal Communication with metrics from your key digital channels – intranet, email, social and video. As an internal communicator you know the value of measurement. However, less than 50%* of senior internal communications managers believe their team have the digital and technological skills needed. Measuring communications across your channels doesn’t

...Read Full Article

Strategy vs. Tactics: Why It’s Important To Distinguish the Difference

Written by: Gregg Apirian, Managing Director of Vignette The Difference Between A Strategy and Tactics Let’s begin with a scenario. You are an HR or internal communications professional, and you have been tasked with communicating something important to the employees you serve. You think the best way to communicate this information is through a poster

...Read Full Article