At Quintiles, Laura is responsible for developing and implementing internal and external digital communication and business strategies to deepen employee engagement and collaboration, and protect and enhance the corporate reputation. Most recently, Laura has focused on extending Quintiles Social Media programs. Part of Laura’s role includes using digital techonologies to help recruit patients into clinical trials.
Laura has held a variety of marketing and digital leadership roles during her 25+ year career. Her breadth and depth of experience spans five industries including Pharmaceutical and Health Care. Laura’s strengths in product marketing and brand management; traditional, online and mobile communications; and direct marketing, lead generation and employee engagement strategies helped deliver measurable ROI and award-winning recognition to her customers.
Laura attained her M.B.A. from the John F. Welch School of Business, Sacred Heart University, Fairfield, CT.
- Company:Quintiles
- Job Title:Senior Digital Strategy Director
- Twitter:@lauragrover