Kevin Winterfield, IBM

Kevin Winterfield

Kevin Winterfield is an Enterprise Social & Digital Strategist and Influencer Engagement Manager at IBM’s corporate headquarters in Armonk, NY.  He is responsible for designing, developing and implementing digital media and social influencing models and governance guidelines for brands and individuals in social spaces. He has worked on some of IBM’s biggest and most successful social media projects, including IBM Watson, Smarter Planet,  IBM Centennial, Big Data & Analytics, and Social Business.

Prior to joining the corporate team, Kevin worked as the social media lead in IBM Research, where he developed one of the first successful social eco-systems at IBM.  And before that, he was in charge of community development for IBM’s 40,000+ software developers located in labs around the world.  His career at IBM spans the disciplines of software development, finance, marketing and communications.

He is also an avid cyclist, which led him to co-found the popular Low-Key Hillclimb Series in the San Francisco Bay Area which raises money for Cancer research.  He dabbles in film production, having produced nine independent films through his Nine@Night digital production company and helped start the internet movie and community site,, a precursor to YouTube. And he enjoys trying to act and play music too.

  • Company:IBM
  • Job Title:Social Systems & Digital Influence
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