Workshop D: Integrating The Use Of Gamification To Engage, Motivate, And Maximize Your Communication Programs– MAD*POW

3:00pm – 3:15pm

Gamification is being used more and more in a work context. Gamification has the potential to increase employee engagement with tasks, motivate your employees and help your employees to enjoy their work.

This workshop will provided you with the necessary steps needed to ensure that gamification is used effectively and does not just create “chocolate coated broccoli”, including:

• What Game Mechanics are and why they work

• Understanding the linkage between Behavioral Economics and Gamification

• How to build a gamification framework around an activity

• Details to plan out concrete steps you can take to gamify one of your current existing programs successfully

Workshop Leader: Dustin DiTommaso, Vice President, Experience Design, Mad*Pow