Workshop D – Harnessing Your Employees’ Creativity in Brand Development and Building A Compelling Brand Story – VIVID CONNECTIONS, INC.

3:30pm – 5:30pm

Unlocking the imagination and creativity of your people is an essential component to solving problems, creating new ideas, and road testing possibilities.

Just like the brands we buy, the brands we work for need to offer a compelling story. Employees can be a powerful communication channel for brands, provided they have a meaningful story to tell. What stories do your employees tell about your brand? How could they see the brand differently? How could a compelling brand be a tool for engagement?

In this workshop, you will learn:

• Best practice approaches for brand creation and storytelling
• How to engage your employees to create vibrant, engaging brands

Kerry Owen, Managing Partner, VIVID CONNECTIONS, INC.