Workshop C: Building and Promoting a Differentiated Employer Brand for your Organization: A Step-By-Step Process to Drive Employee Engagement from Recruitment Through Onboarding – BRANDEMiX

1:15pm – 3:15pm

Maximizing the power of your organization’s brand must become a critical component of your employee engagement strategy in order for your company to successfully compete in today’s global economy. In this hands-on session, with robust case studies, participants will learn a variety of skills and techniques necessary to develop an authentic employer value proposition and build a compelling employer brand including these key take aways:

• Employer Branding background, the benefits, the business outcomes organization
• Turning theories into practice to drive engagement within your
• Developing your EVP’s and building your brand architecture
• Aligning your EVP’s, HR, Comms and Marketing to build a brand fortress
• Activating your EVP’s internally across the employee lifecycle
• Leveraging your employer brand across social media

Jody Ordioni, Chief Brand Officer, BRANDEMiX