How To Build Unique Strategic Communication Campaigns That Drive Participation: An Audience-Centric Approach To Engagement

10:15am – 12:15pm

As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences.

Using audience centric approach which employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams, you will leave with tools to help you:

• Apply the basics of the audience-centric communication planning methodology

• Integrate thinking models from change management, learning, and communications design

• Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders

• Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns

• Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Preston Lewis, Co-founder and Director, Bonfire Communications
Jeremy Morgan, Dir. of Strategy & Content, Bonfire Communications