1:15pm – 3:15pm
As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences. In this engaging workshop, you will come away with a unique methodology for building strategic communication campaigns. using audience-centric approach which employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams. It has resulted in successful enterprise-wide programs for companies such as Gap Inc., GE, Starbucks, Oracle, and Genentech. In this comprehensive and hands-on workshop, you will leave with tools to help you:
- Apply the basics of the audience-centric communication planning methodology
- Integrate thinking models from change management, learning, and communications design
- Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
- Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
- Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives
Workshop Leaders:
Gordon Rudow, Chief Executive Officer
Preston Lewis, Co-founder and Director
BONFIRE COMMUNICATIONS
- Date:August 5, 2014
- Time:1:15 pm
- Event:Strategic Employee Engagement & Internal Brand Activation
