Workshop B: Employer Brand, Internal Brand, or Employee Value Proposition—What Is The Difference and How Do You Develop One? – BRIDGE CONSULTING

10:15am – 12:15pm

Organizations around the world are working to define the value they provide as an employer. Whether the purpose is to enhance recruitment and retention, reach higher levels of employee engagement, or encourage employees to serve as brand ambassadors, this is important work that must be done with a high degree of rigor.
In this workshop, through examples and a case study that you will work through with your colleagues, you will learn:

• The difference between these terms and how each is used
• A development process from start to launch
• Creative techniques for discovering, not creating, the employer brand or proposition
• The role of various stakeholders, such as leaders and HR, in ensuring success
• Methods to penetrate this framework into the DNA of your organization and sustain the momentum
• Ways to measure ROI

Chris Gay, Principal, BRIDGE CONSULTING