Workshop A – Building Effective Brand Ambassadors: How to Use Video Content to Communicate, Engage, and Motivate – ABOUT FACE MEDIA

8:00am to 10:00am

Your employees are your most effective brand ambassadors. Video is a powerful and cost-effective vehicle for sharing compelling content that engages and motivates employees, giving them the knowledge and desire to represent your organization in a positive light, both internally and externally.

Learn the foundations of effective video content development, proven strategies, practical approaches and useful tips to creating content that cultivates effective brand ambassadors and encourages ongoing interaction. You’ll leave this hands-on workshop:

  • Knowing the questions you should be asking before you create an ongoing online video content strategy
  • Exploring best practices for developing compelling, audience engaging content
  • Developing cost-effective video content for multiple distribution channels: both internal and external
  • Creating a phased strategy for developing content, measuring success and achieving acceptance
  • Applying these approaches to your specific content needs

Workshop Leader: Denise McKee, COO, ABOUTFACE MEDIA