Tell Their Story And Others Will Want To Be A Part Of It! Using Video And Social Media To Bring Your Employer Brand To Life – CONSERVATION HALTON

1:30pm – 2:00pm

If you are looking to social media as the best available tool for your organization to tell its story and that of its entire staff to the world and to each other, then you are on your way to defining and nurturing your employer brand. This will in turn express your organizational culture, voice, and tone, all of which are an integral part of your company’s overall brand. In this session, you will learn five important social media objectives:

1. Lending authenticity to social media content by nurturing the writer within us all
2. Showing off wins, peer-to-peer, by using public-facing social media to internally demonstrate staff talent and breadth of skills within the organization, and encourage others to do the same
3. Enhancing collaboration by temporarily breaking down inter and intra-departmental silos
4. Encouraging personal brand management for both, staff career-development, and organizational recruitment
5. Boosting morale by overcoming the fear of negativity on social media, and focusing instead on the level of public engagement and enthusiasm, i.e. people aren’t just pleased with the organization; they are pleased with YOUR efforts

Hassaan Basit, Director Communications & Marketing, CONSERVATION HALTON