Speak Loudly With Your Inside Voice — Build Culture, Drive Brand Involvement, And Support Your Business Goals Using A Digital Internal Communications Strategy–NORTHWESTERN MEMORIAL HEALTHCARE

3:55pm – 4:40pm

Internal communicators unite — there has never been a more important time to focus on organizational storytelling as a way to help build culture, drive brand involvement and support business goals.

This interactive session will explore the strategic value of internal communications as seen through transformational changes from print to a multi-channel print. Including an in-depth understanding of how a digital environment will help you to increase opportunities for recognition, creatively support your organizational priorities and deliver business results.

You will be provided with the tools you need to return to your office and begin your own journey to creating a digital internal communications strategy, including how to:

• Harness the power of video storytelling to drive and support brand and business goals
• Adopt creative approaches to storytelling that can produce unexpected (positive) results for your organization
• Demonstrate the value of visual storytelling as evidenced through relevant metrics that support your business goals and engagement

Bonita Brodt, Director of Communications, Northwestern Memorial Healthcare