Social Media Triage: Use it to Protect Your Brand — DEPAUL UNIVERSITY

9:45am – 10:30am

Today, the number of social media tools seems never ending.  By the time you master some of them, others quickly arise.  As such, managing conversations on social media sites also becomes a never-ending challenge, particularly during a crisis.

In this session, you will learn about the Social Media Incident Command Center (SMICC), a hub where social media communicators can analyze social media conversations and help translate communication needs and wants from various target audiences into meaningful and effective messaging while protecting your organization’s brand during a crisis.

Cynthia Lawson, Vice President, Public Relations and Communications, DePaul University