Interactive Panel Discussion: Rethinking the Corporate and Brand Experience: Achieving Business Success Throughout the Organization — IBM, SP+, Deloitte Consulting, Gagen MacDonald

8:30am – 10:00am

A brand is a company’s face to the world. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization’s communications. A brand is also the promise and how the company is perceived by its customers, employees, investors, the media and various communities.

During this interactive panel session, senior marketing, branding, and communication executives discuss new ways to rethink the corporate and brand experience in the workplace and marketplace.  Topics that will be covered include:

  • Targeting customers, investors, employees (prospective and current), and those who affect a company’s ability to do business in their brand-building efforts
  • Anticipating a brand’s future relevance
  • Creating a customer experience that reinforces the brand across the multiple moments of truth that can make or break a brand
  • Ensuring that employees are aligned with the brands promise
  • Using digital media to achieve brand success

Moderator:  Lee Hornick, Conference Chairperson, Advanced Learning Institute

Bill Chamberlin, Principal Analyst, Market Development and Client Insights, IBM
Justin Brunner, Communications Manager, SP+ Corporation
Jonathan Copulsky, Principal, Deloitte Consulting, LLP
Maril MacDonald, Founder, Gagen MacDonald