Reputation Controls for a New World of Big Data and Masses of Content — CONSENSIV LLC

11:30am – 12:15pm

The realities of big data and the ubiquity of content and conversation have changed the rules for corporate reputation management, shifting the onus for communicators to go beyond PR planning, and take a more operationally-focused role in precluding the disconnects with stakeholders that yield crises in the first place. The new century demands new approaches and controls, and this session will meet that challenge head-on with specific cases and recommendations that you can apply in your work.

Four key takeaways:

  • Clarify & address stakeholder assumptions
  • Define thresholds for company actions
  • Don’t let PR distract you from real crises
  • Use financial metrics to make decisions

Jonathan Salem Baskin, Managing Director, Consensiv LLC