Managing a Thriving Employer Brand That Is Decentralized In Its Daily Management Yet Delivers A Strong Consistent Brand Experience Across Multiple Social Platforms – AICPA

11:15am – 11:45am

An organization’s social media channels are a megaphone for building brand affinity, but only if they are managed well and aligned to the organization’s business strategies. The AICPA has more than 30 social platforms that engage their members and key constituents on a daily basis. There is centralized oversight of the Institute’s social program, yet the day-to-day activity is managed by a group of internal super users embedded in various business units.
In this session, you will learn how to:

• Develop a brand-attuned super users group to drive a deeper connection
• Leverage and sustain the effectiveness of your power users
• Plan ahead to amplify and protect your brand
• Create your own moments of engagement

Susan Josephson, Senior Manager, Brand, Advertising and Member Engagement, AICPA