Leveraging the Strength of your Consumer Brand to Create an Employment Brand Powerhouse – VERIZON

2:05pm – 2:35pm

Key takeaways:

• Align your employment brand with your consumer brand
• The marketing department is your friend! Key learnings from marketing
• Creating a compelling EVP
• Delivering an employment branding campaign that drives tangible recruitment results

Elise Petro, Senior Consultant, Employer Branding and Communications, VERIZON