It’s What’s Inside That Counts: How Great Companies Build Their Brands from the Inside-Out – INTERBRAND

This opening session will explore how companies who place brand at the heart of the organization can more powerfully integrate their departments to deliver a fully-aligned and world changing brand experience. We will explore case studies from the world’s leading brands and demonstrate how they’ve created value for their organizations by helping employees understand, believe and live the brand.

Alfred DuPuy, Managing Director, INTERBRAND