How To Secure Leadership Buy-In To Invest In Your Employer Brand – CH2M HILL COMPANIES, LTD & LINKEDIN

9:15am – 9:45am

The most successful talent brands are not only approved by the executive team, they are championed. But it isn’t always easy to get the attention of the C-Suite. You need to invest in your employer brand, bring the right partners to the table, and persuade executives to be active talent brand ambassadors. In this session, you will learn how to:

• Convince executive leadership that brand is more than a logo or marketing campaign– make brand the yin to strategy’s yang
• Overcome the traditionally adversarial relationship between marketing and recruiting
• Partner with HR & Ops to close “say vs. do” gaps that are becoming increasingly damaging in today’s social information age

Kasey Hurlbutt, Global Brand Manager, CH2M HILL COMPANIES, LTD
Ryan Cook, Lead Talent Acquisition Strategist, LINKEDIN