How To Drive A 1350% Increase In Applicant Quality For $8 Using Social Media and Video – THE HERSHEY COMPANY

2:50pm – 3:20pm

Think it takes tens of thousands of dollars and an ad agency to activate your employer brand on social media and video while getting big, measurable results? Think again! In this fast-paced, data-driven, tell-all session you will hear how to:

  • Find new and exciting ways to leverage your EVP down to the functional level
  • Spend as little money as possible to force creative thinking

James Colino, Senior Manager, Global Talent Acquisition, THE HERSHEY COMPANY