How To Align Your Company’s Objectives with Your Employees’ Aspirations: The Secret For Successful Employer Branding

9:15am – 9:45am

How can organizations create an effective link between their vision, strategy and the promise they make to the people who are going to deliver success? And whose responsibility is it? Is it the job of the CEO, the CMO, Head of Communications, the SVP, HR or a collaboration amongst all? During this thought provoking session, you will learn:

  • How to tie your EVP to your Vision, Values, Strategy statements
  • Who is responsible for Employment Branding and how to partner with internal stakeholders in Marketing, Public Relations and Corporate Communications
  • How to promote your EVP internally not just externally
  • How to promote your company as a great place to work during the good and bad times
  • The power of Glassdoor and the Reputation Economy we live in today

Kat Drum