Evolving Your Employer Branding To Engage Millennials – PwC

2:10pm – 2:40pm

PwC predicts that by 2016, almost 80 percent of its workforce will be comprised of Millennials. PwC’s NextGen: A global generational study is the largest, most comprehensive study ever conducted into the attitudes and behaviors of the Millennial generation. This session will reveal how PwC tailored its talent strategy to connect with Millennials more authentically and how that impacted their employer brand. You’ll hear key findings from the study including how to:

• Tailor your organization’s social media strategy in a way that is authentic to how Millennials want to receive information and engage with potential employers
• Create relationships and engage Millennials in an authentic way through interactive, customizable online experiences such as contests, live chats, videos, and information resources across various platforms
• Brand your organization as an attractive prospective employer to Millennials by promoting programs that match what Millennials are looking for in potential employers

Sondra Dryer, U.S. Recruitment Marketing Leader, PwC