Driving Your Brands’ Employee Engagement Through Visual Communications That Will Cut Through The Clutter–DUNKIN’ BRANDS

9:05am – 9:40am

Learn how Dunkin’ Brands leveraged passion for two iconic brands – Dunkin’ Donuts and Baskin-Robbins – to cut through the clutter of corporate communications and strengthen employee engagement. While traditional communication channels still work well in reaching employees, this session will provide you proof that by increasing the use of video and new technologies you can increase the engagement of a diverse, global and on-the-go employee population, including how to:

• Use visual communications that align with your company’s culture and employee value proposition
• Blend old school and new channels to engage your audience where they are
• Integrate video in different internal communications vehicles

Glen Schwartz, Director of Corporate Communications
Dunkin’ Brands