Crafting the Enterprise Narrative: How to Co-create a Connected and Consistent Employee Experience – BONFIRE COMMUNICATIONS

8:30am – 9:15am

This innovative session will share methods for how to drive cocreation efforts within your company to engage employees in a conversation about what makes your organization stand out from the crowd. Case studies will be used to lead participants through a series of pointed inquiries, facilitating breakthrough thinking and leading to significant improvements in both employer branding and employee engagement efforts, including how to:

• Position your employer brand initiative in comparison to other efforts
• Build a holistic employer brand strategy while aligning your enterprise messaging
• Use emerging crowd-sourcing technologies to drive communication and brand development efforts

Preston Lewis, Co-founder & Director of Business Development, BONFIRE COMMUNICATIONS
Conference Chairperson