Communicating and Ensuring Delivery of Your Brand Promise: How to Create and Maintain Workforce Behaviors That Support Your Brand — SPRINT

9:00am – 9:45am

Brands can be notoriously difficult to control. A brand promise, however, gives a company substantial leverage over the brand experience. It allows a business to set up customer expectations and generate excitement. During this session, you will gain insights into:

• Creating a brand promise
• Implementing the promise throughout te workplace
• Evaluating the success of your strategy

Bill White, Senior Vice President, Corporate Communications, Sprint