Chicago Tribune Media Group–How to Launch a New Brand Across a Changing Digital Landscape — CHICAGO TRIBUNE

10:15am – 11:00am

A new economy is emerging in Chicago. It is being created inside Chicago’s business incubators, by small-business entrepreneurs, in large companies that are reinventing themselves, in university research centers and other public and private ventures. Chicago is bubbling with ideas and energy, and the appetite for innovative practices, products and services has never been greater.

During this session you will learn how the Chicago Tribune developed and launched Blue Sky Innovation, a new premium digital site to keep you up to speed with this scene and serve the needs of innovation-minded professionals across the Chicago area.

You will learn about how Blue Sky Innovation:
· Developed its audience and content strategy
· Launched the site and events program
· Innovated a start-up inside a legacy company

Gerould Kern, Senior Vice President and Editor, Chicago Tribune