Changing the Conversation About McDonald’s – From the Inside Out – MCDONALD’S

In this session, McDonald’s will demonstrate how they engaged internal audiences in the launch of a digital mythbusting campaign called “Our Food. Your Questions” including how they sought to:

• Achieve a high level of internal awareness and understanding about the campaign
• Engage employees in learning the answers to the most commonly asked questions
• Instill pride in working for McDonald’s
• Build on the notion of changing the conversation with our internal audiences at a significant event

Fara Alimohamed, Senior Manager, Internal Communications
MCDONALD’S