In this session, McDonald’s will demonstrate how they engaged internal audiences in the launch of a digital mythbusting campaign called “Our Food. Your Questions” including how they sought to:
- Achieve a high level of internal awareness and understanding about the campaign
- Engage employees in learning the answers to the most commonly asked questions
- Instill pride in working for McDonald’s
- Build on the notion of changing the conversation with our internal audiences at a significant event
Fara Alimohamed, Senior Manager, Internal Communications
MCDONALD’S
- Date:April 1, 2014
- Time:11:20 am
- Event:Internal Branding