Building Your Internal Brand To Motivate Employees, Develop A Positive Culture And Create A Winning Organization – AMERICAN EXPRESS CANADA

American Express Canada places strong emphasis on building employee engagement and runs a robust employee communication program that considers its own people as a key target audience.

During this session, you will hear about the strategies and tactics that have helped build a winning organization at AMEX Canada. In addition, you will gain valuable insight into:

• Building employee engagement, commitment and motivation using a focused internal communications program built around your core brand philosophy
• Applying the principals used in building your external brand to developing a clear proposition for internal audiences that supports the development of a positive culture and winning organization

Jolene Sonshine, Manager, Public Affairs & Communications, AMERICAN EXPRESS CANADA