Strategic Brand Renewal: Innovating and Revitalizing Troubled Brands — LANDOR ASSOCIATES

11:00am – 11:45am

Your company sets the directions of the brand. Your audience determines your actual brand image. Branding is an ongoing evolution of marketing, research and conversation. Take the time to listen long and hard at the conversations from your audience to understand their real impressions. If your audience has a different view of you than what you intend, then you need to rehabilitate and revitalize your brand.

During this session, you will find out how leading organizations are  revitalizing their product and service brands. Issues and trends will be covered include:

  • Brand Renewal in a Social Media Landscape
  • Giving your Brand New Meaning
  • Reinventing the Organization

Christopher Lehmann, General Manager and Executive Creative Director, Landor Associates