Brand Convergence: Aligning The Employment Brand With The Corporate Brand To Attract And Retain Critical Talent In A Highly Competitive Marketplace – WALGREENS

9:50am – 10:20am

Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers, provider practices, and in-store convenient care clinics, with more than 750 locations throughout the country. In this session, you will hear how Walgreens recently rebranded Take Care Health Systems resulting in increased employee engagement in a competitive environment by:

• Developing an employment brand through employee insights which brought their unique culture to the forefront
• Leveraging the Walgreens corporate brand to bring the employment brand to life
• Integrating a marketing approach that helped build a community to attract and retain critical talent in the
  healthcare arena
• Ensuring a consistent brand message across channels

Dr. Nina Brody, PhD, Senior Director of Talent Acquisition, WALGREENS