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Storytelling for Corporate Communications | Fort Lauderdale
December 5 – 7, 2017
Developing breakthrough content that activates your corporate narrative from the inside through social, video, and mobile strategies
Pre-Conference Workshop Day: Tuesday, December 5
Main Two Day Conference: Wednesday, December 6 – Thursday, December 7
Tweet #ALI_CorpComms
Who you will meet…
See real examples and strategies that work from your communication peers responsible for developing attention grabbing, behavior changing content. Discover how leading organizations are telling their organization’s story in a way that is interesting, bold, and creative.
Meet & learn from:
Speakers Include…
What you will learn…
Want to create engaging content and tell brand stories that will resonate with your audience on a personal level?
Join your peers in Fort Lauderdale this December to hear from Corporate Communication professionals who have been where you are and want to share with you best practices, tips, and techniques you can apply to your own brand strategies.
Learn how:
- Tennessee Valley Authority connected employees to their company mission in order to externally engage customers and audiences. Read more about Tennessee Valley Authority.>>
- American Heart Association shared authentic stories that are relatable to the teller, the organization, the listener, and the goal. Read more about the American Heart Association | American Stroke Association.>>
- City of Las Vegas created shareable video content for their social media platforms to engage their audiences. Read more about City of Las Vegas.>>
- Polycom, Inc. implemented and applied storytelling techniques learned from Steve Jobs to transform their corporate communications strategy. Read more about Polycom.>>
- National Geographic Society identified their employees who could act as brand ambassadors and how to use them & tracked their success of the brand ambassador program. Read more about National Geographic.>>
- BBVA Compass used vibrant stories and pictures of employees to humanize their company and its strategies to audiences. Read more about BBVA Compass.>>
- TraceLink connected the company mission to employees which in turn boosted employee engagement and involvement in sharing their stories externally. Read more about TraceLink.>>
In this 3-day, interactive, peer sharing environment you’ll learn best practices to developing narratives that simply relate your organization’s story to customers, prospects, investors, media, employees and others in a way that motivates them to act in way that yields results.
Discover best practices and learn how to:
- Write compelling, interesting and relevant content that is memorable and shareable
- Connect your employees to the brand
- Be personal – convince your executives to be human in their storytelling, allowing audiences to make a personal connection
- Identify cost-effective tools and resources to enhance your stories with visual elements
- Build connections and identify your brand ambassadors
- Refine your content and target audience to ensure each story generates results
- Harness the power of social tools including — Twitter, Periscope, Facebook Live, YouTube Live — to enhance outreach and improve engagement
- Communicate a clear understanding of your value proposition
- Decide on appropriate communication channels that will drive results
- Develop a roadmap for storytelling – decide what channel to use, who the audience is, what actions do you want to spur, and barriers you’ll face
Maximize your time out of the office – Attend the interactive workshop day on Tuesday, December 5
Participate in 3 interactive, round-table discussions designed to help you benchmark solutions for your most pressing challenges. These workshops will help you establish a foundation before hearing the general session case-studies. You will have plenty of time to ask your questions and get practical, how-to ideas.
- Workshop A: Using Visual Storytelling to Enhance Your Communications Strategy, Stag & Hare
- Workshop B: How Native Advertising Fits Into Your Brand Storytelling Strategy, The Overlap League
- Workshop C: Building a Culture of Working Out Loud: Creative Ways to Make Your Employees Your Best Communications Ambassadors, Beekeeper Group